Before there was Mother Dirt, there was AOBiome, now our research partner. AOBiome was founded in 2013 to explore the impact of Ammonia Oxidizing Bacteria (AOB) on the skin microbiome and overall skin health.
Following an entertaining (and controversial) NYTimes article about our research, we got an unexpected amount of interest about how products and habits could create a healthier skin microbiome.
DEMAND FOR AO+ MIST:
Inspired by these conversations, we launched our AO+ Mist in June 2014, the first product for the skin made with live bacteria. We were unable to produce enough for the demand, but more importantly, we were truly moved by the stories we heard from users. We knew there was a bigger mission at work here: to create a world where clean comes with healthy.
A NEW CHAPTER:
We created Mother Dirt to rethink health. It's the first time anyone has created products to nurture the good bacteria of the skin. Our AO+ Mist is now followed up with other products that have been formulated, screened and tested for their friendliness to the skin biome. More importantly, we hope to build awareness and camaraderie across the industry as a whole to help more companies formulate with a healthy biome in mind.